Publisher Marketing

Building Partnerships

Follett offers advertising opportunities to reach your desired educator audience through innovative marketing programs that drive results.

Why advertise with Follett?
We partner with 86,000 schools worldwide, helping more than 45 million students learn and grow with our products. See below for our most popular advertising opportunities, or browse our Marketing Guide for the full menu of options.


Pub Hub
As a Follett publisher partner, you’re in good company. We showcase our current list of valued publishing partners on our Pub Hub page. Learn more about our publishers’ diverse content specialties and offerings.

Pub Hub


Publisher Spotlight
Educators love the rich assortment of new content, resources, and promotions that our publishers provide. Our Publisher Spotlight page is the best place to see firsthand how we directly connect publishers and their authors with educators.

Publisher Spotlight


Digital Catalogs
Share your titles with educators and librarians through our digital catalogs. Our digital catalogs are distributed at various times throughout the school year and feature popular topics and genres in education. Some examples include: 

  • Sneak Peek
  • Fall Library
  • Graphic Novels
  • Social and Emotional Learning


Digital Advertising 

Digital Banner Ads

Titlewave Banners
Reach educators directly where they curate their collections. Titlewave® is the premier collection development e-commerce website from Follett, with more than 15,000 daily visits from educators. Advertising opportunities include placement on:

  • Titlewave® login page
  • Classroom landing pages
  • Genre-specific landing pages


Follett newsletter advertising offers a rare chance to reach specific audiences based on their interests. 

Library Newsletter
  • The Wave is our most popular monthly email, packed with content and resources reaching PreK-12 educators.
  • The Baccalaureate newsletter caters to our international educators who follow the International Baccalaureate® (IB) education program.
  • Textbook Talk is our quarterly newsletter, packed with content and resources for administrators and textbook buyers in the K-12 market.
  • The Scoop is our bimonthly email newsletter featuring the latest strategies and activities to advance literacy in the classroom.


Integrated Marketing
Our customized integrated programs are tailored to publisher goals with a smart mix of targeted communications to effectively reach buyers and drive purchases. We use multiple channels simultaneously to deliver greater value for your co-op dollars, including:

  • Targeted email
  • Dedicated landing page
  • Social media


Broad Reach Programs 

Advertising Opportunities
Follett offers marketing programs that reach a broad audience, including:

  • The Advanced Reading Copy (ARC) Program to promote new titles, breakout authors, and pre-publication materials to hand-selected Follett customers
  • Order shipment box stuffers
  • Outbound shipment box stickers


Author Opportunities 
Our advertising publisher partners have the best authors and illustrators in the business, and our educators love to hear from them. Some of our popular author opportunities include: 

  • Behind the Book author interview series
  • Author Takeover events
  • First Chapter Friday readings
  • National conference booth signing


Social Media Advertising


Social Media
Our social media channels put your content right at our followers’ fingertips! Reach out to hear more about our social media opportunities.


Do you have a thought leader, expert in education, or author who could present on a topic that would benefit the education space? Our monthly webinar program continues to gain popularity. The recorded webinar is shared in future emails, blog posts, and relevant campaigns.  



Advertise with us. 
Let’s get started! Ask us anything about your advertising options, including customized strategies to fit your budget and promote your important initiatives. Contact our Marketing team today:

Gina Sciore | Amanda Deubel