Follett offers advertising opportunities to reach your desired educator audience through innovative marketing programs that drive results.
Why advertise with Follett?
We partner with 86,000 schools worldwide, helping more than 45 million students learn and grow with our products. See below for our most popular advertising opportunities, or browse our Marketing Guide for the full menu of options.
As a Follett publisher partner, you’re in good company. We showcase our current list of valued publishing partners on our Pub Hub page. Learn more about our publishers’ diverse content specialties and offerings.
Educators love the rich assortment of new content, resources, and promotions that our publishers provide. Our Publisher Spotlight page is the best place to see firsthand how we directly connect publishers and their authors with educators.
Share your titles with educators and librarians through our digital catalogs. Our digital catalogs are distributed at various times throughout the school year and feature popular topics and genres in education. Some examples include:
Reach educators directly where they curate their collections. Titlewave® is the premier collection development e-commerce website from Follett, with more than 15,000 daily visits from educators. Advertising opportunities include placement on:
Follett newsletter advertising offers a rare chance to reach specific audiences based on their interests.
Our customized integrated programs are tailored to publisher goals with a smart mix of targeted communications to effectively reach buyers and drive purchases. We use multiple channels simultaneously to deliver greater value for your co-op dollars, including:
Follett offers marketing programs that reach a broad audience, including:
Our advertising publisher partners have the best authors and illustrators in the business, and our educators love to hear from them. Some of our popular author opportunities include:
Our social media channels put your content right at our followers’ fingertips! Reach out to hear more about our social media opportunities.
Do you have a thought leader, expert in education, or author who could present on a topic that would benefit the education space? Our monthly webinar program continues to gain popularity. The recorded webinar is shared in future emails, blog posts, and relevant campaigns.
Advertise with us.
Let’s get started! Ask us anything about your advertising options, including customized strategies to fit your budget and promote your important initiatives. Contact our Marketing team today: