Publisher Partnerships

Follett offers opportunities to reach your specific, desired audience of educators, librarians, and administrators through email, digital catalogs, webinars, social media, landing pages, and much more.

Publisher Showcase

Digital Catalogs
Share your titles with educators and librarians through our digital catalogs. Our digital catalogs are distributed at various times throughout the school year and feature popular topics and genres in education. Some examples include: 

  • Sneak Peek
  • Back to School
  • Graphic Novels
  • Backlist Favorites


Digital Advertising 

Digital Banner Ads

Titlewave® Banners
Titlewave® reaches customers where they curate content on a regular basis. Some advertising opportunities include placement on: 

  • Titlewave® login page
  • Classroom landing pages
  • Genre-specific landing pages

Follett newsletter advertising offers a rare chance to reach specific audiences based on their interests. 

Library Newsletter
  • The WAVE is our most popular monthly email packed with content and resources reaching PreK-12 educators.
  • The Baccalaureate® (IB) newsletter is read by IB-specific customers.
  • Textbook Talk is our quarterly newsletter packed with content and resources for administrators and textbook buyers in the K-12 market.
  • The Scoop is our bimonthly email newsletter featuring the latest strategies and activities to advance literacy in the classroom.

Integrated Marketing
Our customized integrated programs are tailored to publisher goals with a smart mix of targeted communications to effectively reach buyers and drive purchases. We use multiple channels simultaneously to deliver greater value for your advertising dollars. 

  • Targeted email
  • Dedicated landing page
  • Social media


Broad Reach Programs 

Advertising Opportunities
Follett offers marketing programs that reach a broad audience, including:

  • The Advanced Reading Copy (ARC) Program to promote new titles, breakout authors, and pre-publication materials to hand-selected Follett customers
  • Order shipment box stuffers
  • Outbound shipment box stickers

Author Opportunities 
Our advertising publisher partners have the best authors and illustrators in the business, and our customers love to hear from them. Some of our popular author opportunities include: 

  • Behind the Book Author Interview series
  • Author Takeover Events
  • First Chapter Friday Readings
  • National Conference Booth Signing
Social Media Advertising

Social Media
Our social media channels put your content right at our followers’ fingertips! Reach out to hear more about our social media opportunities.

Do you have a thought leader, expert in education, or author who could present on a topic that would benefit the education space? Our monthly webinar program continues to gain popularity. The recorded webinar is shared in future emails, blog posts, and relevant campaigns.  

Advertise with us. 
Let’s get started! Ask us anything about your advertising options, including customized strategies to fit your budget and promote your important initiatives.