Follett Invests in

Partnership to expand online adaptive learning approach to driving vocabulary proficiency and literacy development

February 05, 2015 - Chicago, IL — 

Follett Corporation today announces a strategic investment in, a leading learning platform in the K-12 and consumer space.  The investment reflects Follett’s support and development of new technology with the potential to enhance the delivery of education and improve student outcomes. is a global online adaptive learning platform that takes a personalized approach toward driving vocabulary proficiency and literacy development. Launched in 2011, established itself as a leading consumer and K12 learning platform.  Today more than 4 million unique monthly visitors rely on to master words critical to their academic, business and personal success.’s  adaptive learning platform uses a “big data” approach to make intelligent choices about what words a particular user needs to master, what questions to ask about those words, and when to ask the questions.
 “ has been designed to expand the vocabulary of every learner, using technology and adaptive tools to make educational improvement an attainable goal for students at every level,” said Mary Lee Schneider, President and CEO of Follett Corporation.   “We are delighted to partner with to improve student success and classroom performance.”  With Follett’s wide participation in the K-12 space, and as a long-time partner to schools across the globe, the investment in supports Follett’s desire to improve the literacy skills of all students, a leading indicator of future academic success for students. 
“Follett has an unparalleled reputation for integrity and customer service within the K-12 marketplace." said CEO Michael Freedman.  "This relationship gives us a tremendous opportunity to reach K-12 teachers and administrators, a key strategic advantage as we introduce to these customers.” has been featured in The New York Times, USA Today, Time, and the Journal of Adolescent & Adult Literacy.  It was named a top website for 2012 by both Time and PC Magazine, and has earned an Award of Excellence from Tech & Learning magazine.


About | transforms the way that students around the world learn vocabulary, offering truly individualized, lifelong vocabulary instruction at a “big data” scale. Through a combination of a deep understanding of language and modern pedagogical techniques, represents a new type of learning application, one that helps students unlock the door to a deeper, more nuanced understanding of their world, increasing their chances of achieving academic and business success.

About Follett Corporation |

For more than 140 years, Follett has been a trusted partner to preK-12 schools, colleges and campus bookstores, taking care of the critical details that make it easier for schools to run, teachers to teach, students to learn and fans to celebrate. A leading provider of education technology, services and physical and digital content, Follett currently works with 70,000 schools and operates more than 1,250 local campus stores and 1,600 virtual stores. With the 2016 acquisition of Baker & Taylor, LLC, Follett's reach also extends into the public library and global retail markets. Today Follett Corporation is the world's largest single source of books, entertainment products, digital content and multi-media for libraries, schools and retailers. Follett is a $3.6 billion privately held company headquartered in Westchester, Illinois.